Why Do Transfer Windows Get Judged in May, Not August?
Every August, the football world collectively holds its breath during the transfer window deadline. The drama—agents negotiating for hours, clubs chasing marquee signings, fans refreshing their favorite sources nonstop—creates seemingly instant judgments on a club’s ambition, prowess, or doom for the season. Yet, 11 years covering Premier League clubs has taught me this: the real verdict on transfer windows isn't written on deadline day but in May, at the end of the seaso